Aufschnitt Berlin is revolutionizing the market for premium fabric gifts
If you are wondering how Silvia Wald came up with the bizarre and subtle idea of designing sausages and pork legs as textile cuddly pillows and successfully selling them – here is the answer!
Silvia is the creative force behind Aufschnitt Berlin – a brand that celebrates vegetarian nutrition and focuses on textile foods. Her story as a decorative designer begins in a small village on the Elbe, surrounded by nature. The years in Brandenburg, characterized by self-sufficiency and creative craftsmanship, laid the foundation for Silvia's unusual career.
Childhood in nature: Between slaughter and a vegetarian diet
The family looked after a large vegetable garden with sheep and chickens in Mühlberg, and also grew fruit and vegetables. But alongside this supposed idyll, there was also the less than squeamish treatment of animals: private slaughter was normal in the GDR. Silvia often found this brutal, and at a young age she developed a critical attitude towards the traditional way of life. These experiences awakened her desire to avoid meat and animal products and to focus on a vegetarian diet.
The discovery of fashion and creativity
Silvia was inspired early on to imitate her mother, who sewed clothes for the family on an old Naumann sewing machine: at the age of 10, she began to implement her own sewing projects. This laid the foundation for her passion for fashion and textiles. And this ultimately led her to study clothing technology in Berlin.
A brilliant career start with Aufschnitt Berlin
After completing her studies, Silvia founded Aufschnitt Berlin in 2008. The brand name came from an ambiguous play on words: "Schnitt" as a reference to the pattern construction of clothing - and "Aufschnitt" - coldcut - from the meat industry. Initially intended as an ironic comment on meat-free diets, the brand quickly developed further. Silvia soon began to design textile foods - pillows in the shape of sausages, ham and other foods. These unusual designs, which combine humor and sustainability, soon attracted a lot of attention.
Just one year after the company was founded, the young designer was invited by Stefan Raab to present one of her sausage pillows on his show. The quirky products quickly made the cold cuts known beyond the borders of the capital.
Textile foods: A statement for conscious consumption
There is a deeper message behind the funny cold cuts designs. The textile foods such as cuddly ham and sausage chains are an ironic commentary on two major issues of our time: meat consumption and fast fashion. In a world in which meat consumption and mass production of clothing are viewed critically, Silvia's products set an example for more conscious consumption and a sustainable, meat-free future.
The products from Aufschnitt imitate traditional sausage and meat products, but are made of textiles such as cotton, Lycra and microfiber. Craftsmanship precision and traditional sewing techniques make each product a unique piece - always with a wink and very close to the real models.
Berlin as a Creative Breeding Ground for Aufschnitt
Berlin bot Silvia die perfekte Umgebung, um ihre Vision umzusetzen. In der kreativen Szene von Friedrichshain, umgeben von Galerien und Designstudios, entwickelte sich Aufschnitt zu einer festen Größe. 2010 zog das Atelier in ein größeres Geschäft in der Boxhagener Straße um, wo bis heute Mode, textile Lebensmittel und Lifestyle-Produkte verkauft werden. Kurioserweise war der Laden einst eine Fleischerei – ein passender Zufall für die Marke Aufschnitt.
Conclusion: humor, craftsmanship and sustainability
Silvia's inspiring story shows how personal experiences and a creative approach to current topics become an innovative concept. Today, Aufschnitt Berlin stands for grotesque humor, high-quality workmanship and a new way of talking about vegetarian nutrition and fashion. In the Aspik Store, customers can find incomparable premium gifts for friends, family, vegetarians and meat lovers alike. But Silvia’s journey is far from over, and we can look forward to seeing what unusual ideas will come out of her studio next.